The Potential Of PS3 Games Console by
The word wars between Sony and Microsoft just won't die down. With Microsoft's Peter Moore's ragging about the PS3 games console's price, surely, people don't expect the Sony CEO, Steve Howard, to turn the other cheek. It's pathetic to see two guys in power suits and power ties bicker like two kids in a playground. Sounds to me like they're fighting about who could spit the farthest. But since Moore has been hounding publicity, well, we might as well give shy Howard a chance to defend his PS3 games.
It can be recalled that Peter Moore of Microsoft used Sony console's price as a spring board in launching a new Xbox 360 marketing campaign. Moore released statements that gamers get more value in buying a Nintendo Wii and Microsoft Xbox 360 for the value of a single PS3 games console. No doubt that the statement made even hard-core Sony fans hesitant about buying a PS3. After all, $600 is big money. Plus, the possibility given by Moore is a no-brainer: it is a choice between two next-gen consoles and more gaming options or one PS3. Sony has to act; and the usually quiet Steve Howard finally broke his silence.
In a recent press conference in Tokyo, Sony Corp's Steve Howard released a statement justifying the new Sony console's price. He claimed that the in buying a PS3 games console, the consumers are actually buying potential. Such a vague statement needed further clarification and Howard obliged. According to him, though the PS3 console is admittedly pricier ($599) than Microsoft's Xbox 360 ($300) or Nintendo's Wii($250), it provides users Blu-ray technology-- touted to be the technology of the future. Further, if the new Sony console's performance reaches its full potential, users would benefit from higher technology and longer years of use. Howard also implied in his statement that Xbox 360s and the Wii's are cheaper because they are merely "transitional" consoles with inferior technology when compared to the futuristic PS3.
However, market analysts and yours truly, seriously doubt this claim by Howard. Times are hard, and people are sure to think about whether the PS3 games console deserves its price tag. This can look bad quickly for Sony because reviews show that PS3's Blu-ray-supported graphics are only equal to that of the cheaper consoles. If there are differences, these are highly indistinct, unless you want to spend game time analyzing the graphic pixels. Even the controller is deemed inferior to that of the PS1 from seven years ago. In fact, the Wii sports a much better controller. Also, Howard's potential-based argument is stretched too thin and poorly supported. What if the new PS3 didn't reach its full potential? Then, there is the case of disappointed consumers whining over their loss. What about the long years of use? I doubt that five years would pass before the gaming giants come up with a new console prototype. Surely, Howard can come up with something stronger than an argument based on "potential". PS3 games enthusiasts need more fuel for their cause. Meantime, do you know what I'm excited to hear about? Peter Moore's response to Sony's "potential".
For more valuable information on ps3 games please visit http://www.ps3-game.com
Article Source: http://www.earticlesonline.com/Article/The-Potential-Of-PS3-Games-Console/43063
Sony Playstation 3: Wholesale Myth?
It is interesting to see continued advertising of wholesale playstation 3 all across the Internet when the playstation in mid November of 2006. With the holidays being full step ahead on Internet sales- we must ask ourselves if there is really wholesale for the newly released PS3. The Internet is full of great people but as always- it has many downfalls when it comes to accurate information concerning wholesale.
You definitely need to understand that most of the time when there are giant companies like Sony, Microsoft, Nintendo and those competing for the video games console leadership, wholesale in release dates is most likely out of the question. Why? Ask yourself from whom major market profits are gained. Do profits with gaming consoles come from the sell of retail or do company profits come from wholesaling newly released items? If the immediate obvious answer is from the sell of retail, why would a company like Sony give approval for immediate wholesale on playstation 3 and its accessories?
Fortune 500 companies in the video games business make their primary money from retail, not from wholesale in release dates and on first fiscal years. Especially when various publications from authoritative sources like the Yankee Group estimates that Sony will probably lose $1.7 billion selling PS3s in its upcoming 2007 fiscal year. Can you imagine if the sell of wholesale playstation 3 will really hit the definition of wholesale anytime soon? Many of us do not think so.
Better yet, analyst for the Yankee Group also estimate that Sony spends from $700 to $800 to make PS3, thus creating a potential big time loss on every sale each time the consumer buys a PS3 on 2006 holidays and 2007 or, until PS3 developers consider some modifications if needed for its console developing process. Nonetheless, Sony gaming division will not return to a profitable standpoint until millions are sold and revenue from other hardware are then sold. So if this is to be considered as a fact, do you think wholesale is acceptable for big time companies like Sony, for today holidays season or for tomorrow 2007 year? I do not think so.
Next time you start think on hitting a search for a ps3 for this ending holiday season or for our next year, please think on how retail works in revenue and how wholesale really defines its word. The only way an eBay power seller see himself profiting from the sell of wholesale playstation 3 today, is just by buying them at regular retail prices and selling them to the mid-class and high class society at prices that are most likely not affordable to the regular consumer this days.
Joaquin Reveron
View all articles by Joaquin Reveron
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